When first-time customers seek to work with us, their opening question – even before they have brought a kg of steel from us – is ‘What kind of a company is BMWIL?’

Trust

BMWIL is a company that stakeholders can trust. This trust has been derived from various priorities we have protected across market cycles.

  1. The conviction that long-term relationships are more important than short-term partnerships.
  2. Market troughs are temporary; enduring businesses are built for the long-term.
  3. Enduring businesses are built when every decision keeps the company’s long-term interest in mind.
  4. Sustainability is derived when a business successfully answers the question ” Is our business strategy good for all our stakeholders? “

Different

BMWIL is also not your usual material provider. Over the years, we have taken pains to create a fundamentally different kind of steel company.

In fact, it is the kind of company that much of India’s steel industry is not.

So that brings us to the next logical question. What are most steel companies like? The answer: Focused on longs or flats. Largely debt-heavy. Driven by tangible investments. Suffering from high receivables. Marked by low revenue visibility. Focused on manufacturing. Dismissed for weak credit rating.Vulnerable to market cycles.

Now this is what BMWIL is soon becoming. Focused on longs and flats.Progressively debt-light.Intangible investment-driven.Low on receivables.

High revenue visibility. Manufacturing cum marketing-focused.Strong and improving credit rating.Profitable across market cycles.

We believe that we are different not only for difference’s sake. We are different because this has helped service the needs of our customers more predictably. And that has helped us kick-start a virtuous cycle of revenue and profit growth, making it possible for us to reinvest in our capacities, people and technologies.

Enhancing value for all stakeholders

At BMWIL, we believe that we are in business to enhance value.

This journey does not end in increased profits; it extends to enhancing value for all our stakeholders. At our company, this focus is derived from a carefully-derived strategic blueprint that enhances corporate predictability and sustainability.

Strategic focus Excel Cost leadership Supplier of choice Robust people practices Responsible corporate citizenship Focus on value creation
Key enablers Nurture cost management, quality excellence, deep distribution network and strong brand.

 

 Focus on cost management through investments in superior technologies, scale, integration and terms of trade.

 

 Focus on superior product quality, transparency, service, customised products, value-addition and a superior price-value

 

 Facilitate personal and professional development.Offercompetitive remuneration and fair contracts. Engage in community-strengthening initiatives near our manufacturing facilities (Jamshedpur and Kolkata) Commit to the downstream manufacture of value-added steel varieties. Integrated forwards (end product of one business becomes the raw material of the other)
Material issues Launch new products Counter raw material

cost volatility

 Improve vendor connect Strengthen employee retention Benefit the community Address customer needs
Capitals enriched Manufacturing

Human

Financial

 Financial

Manufacturing

Intellectual

Natural

Human

Social

 Financial

Manufacturing

Intellectual

Social

 Intellectual

Human

Financial

 Social and Relationship

Natural

Financial

 Financial

Manufacturing

Intellectual

Social