When anyone engages with our company – customer, vendor, technology provider or community – he or she has an expectation based on what that person has heard about us.
This is what our brand stands for.
This moment of truth is best showcased when someone intends to buy the Bansal brand across rural Bengal. The customer has heard of ‘Bansal’ through hoarding promotions as well as some good words that a friend used. Besides, the dealer is friendly and guiding. The product comes with a quality assurance.
The customer is prompted to buy.
This is the Bansal brand at work.
BMWIL has also selected to focus on opportunities coming out of India’s steel sector (especially downstream steel processing, branding and marketing).
BMWIL has progressively leveraged its proprietary products brand (Bansal). BMWIL has leveraged decades of familiarity with the trade and distribution network. Besides, the company has leveraged the credibility derived from partnering India’s largest private sector steel company.
Even as BMWIL (brand by which our company is known) and Bansal (the brand by which our product is marketed) are our prominent brands, they stand for a variety of positive recalls across stakeholders.

THE BANSAL BRAND RECALL (FOR CUSTOMERS)

  • Sustainability-focused
  • Service-driven
  • Relationship-driven
  • Quality certifications
  • Mid-sized / large processing capacities across products
  • Superior price-value proposition

THE BANSAL BRAND RECALL (MANUFACTURING PARTNERS)

  • Enduring relationships focus
  • High working capital access through banks
  • Singular ‘How can the eco-system benefit?’ focus
  • Robust statutory compliance
  • High accountability; high material traceability

THE BMWIL BRAND RECALL (FOR CUSTOMERS)

  • Focused on business sustainability
  • Responsible practices
  • Progressively under-leveraged
  • Works in the company of credible partners
  • Organised and credible
  • Knowledge-driven